Can a Resume Be Multiple Pages?

Resume length is always a hot topic in our office. Can a resume be multiple pages? The overall feeling is that if a resume is too long, then it’s at risk of a hiring manager/recruiter not reading the entire document. On the other hand, if the resume is too short, it can come across like a shortage of desired experience.

Without a doubt, there’s no magic resume length that works for everyone.  Every resume should be customized according to each individuals need.

One-Page Resumes

Depending on where you are on the career path, a well written one-page resume can absolutely make the perfect impact. However, with expansive education histories and applicants navigating a dynamic workforce, single-page resumes oftentimes create limitations.

Absolutely, the goal is to create a document that represents skills, accomplishments, and experience.  If the focus is primarily on the appropriate number of pages this can really inhibit one’s ability to effectively market themselves. 

There’s just no advantage to cramming everything on one page. Especially if the end product cluttered and difficult to read.

Situations where one-page resume can be ideal:

  • Fewer than 10 years’ experience
  • Career changes where past experience doesn’t transfer to new goals. 
  • Work history of one or two positions with the same employer

Two-page resumes

But how long should a resume be if you’ve been in the workforce for a while? This is a valid question for those with extensive work histories.

Obviously, with one-page, we’re working with a small space yet aiming to offer a high impact. With a heading at the top and resume sections below including qualifications summary, experience, education, and skills, there’s not a lot of room left over for in-depth accomplishments.

Two pages allow extra space to really showcase the history while targeting your desired job postings. 

Just remember, you do want page-two to see the light of day! If the resume length extends to two pages, be sure to include the most compelling information on the first page.

Three pages or longer

While three pages may seem like you’re entering novella territory, this resume length is oftentimes necessary for high-level professionals.

To keep it concise, write with the employer’s needs and wants in mind.

In addition to this, we recommend you take inventory of why you need a longer format. As well as that, we need to allow for several adjustments before going to multiple pages.

The aim is to build on quality versus quantity.

First to consider is letting go of early career experiences that don’t market to current goals. A resume should not be an obituary of one’s career. It should tell a detailed story highlighting the specifics of your job search.

The ideal resume length depends on you

Are you a student or new graduate with qualifications that don’t quite fit on one page? Try two pages. Are you a CEO with a penchant for getting to the point? Try a one-page resume. The rule is there is no rule.

Resume Goals: Craft an easy to read document that consists of relevant content with a clear and consistent theme. Aim to distinguish from the competition by portraying current and detailed information.  Target keyword optimization to meet ATS approvals.

If all of these factors can be positively addressed on one page, so be it. But if it takes two pages—or more—to address each factor, that’s fine too.

Finally, don’t sweat it. If all this overwhelms you, our team of professional resume writers has just what you need.  Reach out for a free resume review and consultation. We offer Resume updates, Cover Letters, LinkedIn Profile Optimization, Coaching and Recruitment services. 

Connect with us here for a free 15-minute consultation. https://calendly.com/powerwritersusa-ca



How To Negotiate Salary and Benefits

When it comes to hiring negotiations employers rarely make their best offer first. Like all business practices, the negotiation process is strategic. Additionally, candidates who intentionally negotiate salary and benefits generally earn more than those who don’t.

Plus, a well-thought-out negotiation shows the strength of your character which, in turn, portrays the powerhouse employee you plan to be.

Prior to the interview, make time to do research. Know the industry salary standards and learn about the company’s current salary and benefits ranges. These understandings will be valuable when asked for your ideal salary.

During the interview, hold off on the money talk.

Honestly, discussing financials too early can be a major cooling point. The time to talk about money is when they’ve fallen in love with you. Once the employer has decided you’re right for the job, then all focus can move to the big money.

Inevitably, of course, you will be asked about salary expectations. It’s a common tendency for people to lowball their salary range. We get it.  Everyone wants to stay in the game when this question comes into play. It helps to specifically know in advance what you want from the position.

Know your worth and consider not just your short-range salary goals but also your long-term career momentum.

The Offer Is On The Table: 3 Tips for Next Steps

Don’t Commit Too Quickly: Employers often offer the job and salary simultaneously. Never say yes right away — even if you like the offer. Tell them you’ll give them an answer within a certain time frame. There is nothing wrong with coming back to try and get more.

Articulate Your Expectations: Consider whatever has a perceived value to you.  This could be time off, flexibility about where you work, autonomy or ownership over a specific area or the basics of job title. Tell the employer what you want from the job, in terms of salary, benefits, and opportunity.

Negotiate Extras: If the employer can’t offer you the salary you want, think about other valuable options that might not cost as much. Remember, education is a great benefit which not only costs employers less to offer but can make a big difference in your long-term marketability.

You also can add a few contingencies showing your confidence in your performance.

You could ask the employer to give you a salary review after six months rather than a year. You could open the discussion for a year-end bonus if you achieve certain goals. It shows that you believe in yourself and are committed to bringing significant value to the organization.

Now, the first step is to get yourself out there! Whether you’re needing a Resume update, Cover Letter, Recruitment Services or LinkedIn optimization, our team at Power Writers has what you need.

Follow the link for a free resume review and consultation. https://calendly.com/powerwritersusa-ca

Why Resumes Must Be ATS Compatible

why resumes must be ats compatible

To have the best results on your job search, we took a look into why resumes must be ATS compatible. Applicant Tracking Systems, you’ve heard of them, probably even had a resume (or many) scanned by them.

While the task of job searching has changed dramatically over the years, fortune now favors the strategized resume and digital communication channels.

OLD WAYS: A company posts an ad and receives 100 applicants. 

HR then spends an entire day sorting through all these resumes to select a handful of potential interviewees.

NEW WAYS: A company posts an ad and receives 100 applicants. 

Files are auto-loaded into ATS software. Then scanned and sorted according to keywords, experience, and education. Depending on the company, resumes deemed fit for interview are then forwarded either directly to HR Departments or Corporate Recruiters.

All This Before The Document Is Ever Seen By Human Eyes.

The system itself operates in a hierarchy. High ranks are awarded to resumes that check the most automated boxes. This means that no matter how qualified you are if your resume is not ATS friendly, it is very likely you will never be invited to discuss your qualifications in an interview.

How to play the game.

First off, the overall use of Applicant Tracking Systems has increased dramatically in the last few years. According to Zipjobs, 95% of large companies use ATS for all hiring purposes. And if you’re applying within a mid-sized company, you’re looking at a 50/50 chance that your resume will make an ATS connection.

large and mid size companies use applicant tracking systems

Corporate Recruiters.

Recruiters use applicant tracking systems as a tool to stay organized and speed up their placements. In fact, once again referring to ZipJob, some stats show up to 75% of recruiters are using applicant tracking software. Of that percentage, 94% believe the software improves their hiring efficiencies.

All Credentials Must Be In a Machine-Readable Format.

A few resume focus points are listed below:

  • Keyword Usage
  • Basic Formats
  • File Type
  • Organized Sections
  • Professional Font
  • Spelling and Grammer
  • Correct File Name

If you’re looking for more specific ATS resume tips, check out our LinkedIn article on 8 Tips To Beat Applicant Tracking Systems.

Want the big picture?

Take a look at these stats! This graphic really shows what your resume is up against when you apply for a job.

If all this overwhelms you…

Remember, you can always hire a professional. Whether you’re needing a Resume update, Cover Letter, Recruitment Services or LinkedIn Profile Optimization, our team at PWC has what you need. Feel free to connect if you have any questions.

Follow the link for a free resume review and consultation. https://calendly.com/powerwritersusa-ca

8 Tips to Beat Applicant Tracking Systems

8 tips to beat applicant tracking systems

From the first known resume in 1482 by Leonardo DaVinci through the 1500s in England into the 20th Century and current Digital Age. Resume formats have changed dramatically over the years. Modern-day resumes must now contain a very specific format in order to beat Applicant Tracking Systems.

If you’re on the search for a new job and not getting the desired traction, your resume may not be ideal for ATS. In which case, have a read below for 8 tips to beat Applicant Tracking Systems.

#1 – Use ATS Resume Keywords Correctly.

The design of Applicant Tracking Software is to scan for keywords that relate to the job and industry. The proper usage of keywords is what sets your resume apart from others by gaining ATS high ranking. Like a high score in PacMan, ATS high ranking means your resume levels up.

Look at the job description of your ideal position. If you’re applying for a job within a specific industry, this is where you can identify the major keywords that relate to that industry or the position you seek. 

Include these keywords in a core competencies or skills section.

But be careful, one thing that’s just as bad as not having the correct keywords is over-using them. The ATS will reject an overstuffed resume as quickly as it would a resume with insufficient keywords.

#2 – Format Your Resume Correctly.

Stick to a traditional resume format at all times.

Text boxes, footers, headers, and graphics read as clutter during the scan which can result in your resume being rejected. Choose a basic format like reverse-chronological, functional or hybrid, to ensure the resume can be scanned by ATS and easy for a recruiter to read.

#3 – Send The Correct File Type

 Applicant tracking systems need to be able to scan and read your resume. The safest way to ensure that your resume will be read is to submit it in a Microsoft Word Doc file. 

Even though many of the systems are now advanced enough to read a PDF, you should still send a Doc file to be on the safe side. A Doc file is the preferred file type for both ATS and many recruiters.

You should also always check the job description to see if the employer wants a certain file type. Often times, employers will specify a certain file type, so it’s recommended to have both versions available.

#4 – Label Sections

If your layout is not done properly, the ATS may have trouble identifying where you worked, what you did, and how long you were there. We want to ensure the ATS can read the entire resume correctly. To do this, label your resume sections properly. Use subheadings such as work experience, education, and interests, etc.

Also, verify that the location, position, and length of employment information you provide is clear and consistent throughout your resume.

use a professional font

#5 – Use A Professional Font.

We can’t stress this enough, stick to a professional font. When your resume passes through ATS, the next step is recruiter review. And professional recruiters generally do not favor comic sans.

The best fonts to use for your resume are:

  • Arial
  • Calibri
  • Georgia
  • Helvetica

#6 – Make Spelling And Grammar Top-Level Priority.

Spelling errors can, and will, cause a resume to be automatically rejected. Additionally, the majority of recruiters will also dismiss a resume even if it contains only a single error.

Consider this, according to CareerBuilder, 58% of resumes contain spelling and grammatical errors. Read that again, over half of the resumes out there are a hot-mess in the actual wording department.  Join 40% of applicants that get spelling and grammar correct.

Pro-Tip: Grammerly is a wonderful tool!

#7 – Resume File Name

Yes, what you name the file matters. Even though it might get through ATS, recruiters will often ignore unprofessional resume names. Use your first and last name, or a combination of the two.

You should also add either the word “resume” or the position you seek.

Examples:

JohnS.Resume.doc

JohnSmith.Resume.doc

John.SalesManager.doc

This is also important because if a recruiter needs to go back and find you in the system, they can easily do so by searching your name in the database. This also holds true if someone is referring you. Your resume needs to be easily found should the recruiter want to pull up your file. 

#8 – Make Sure You Are Qualified For The Job.

To sum it all up, make sure you meet the qualifications of the job posting. Blindly sending out tons of resumes is a waste of your time.

It’s better to take your time and go through each job description to verify that you’re qualified. The ATS are designed to see if the candidate is a good match for the job and verify that he or she has the qualifications needed.

However, don’t be discouraged from applying for jobs where you meet most of the qualifications. If a position asks for 2 years of experience and you only have one, go for it anyway!

Patience and persistence are the names of the game now. It may take longer than you anticipated, or you could find the ideal fit quite quickly. Stay with it to step up to your next opportunity!

If all this overwhelms you…

Remember, you can always hire a professional. Whether you’re needing a Resume update, Cover Letter, Recruitment Services or LinkedIn Profile Optimization, our team at PWC has what you need.

Follow the link for a free resume review and consultation. https://calendly.com/powerwritersusa-ca

7 Reasons LinkedIn Is Your #1 Job Search Site

7 Reasons LinkedIn Is Your #1 Job Search Site

When used properly, LinkedIn can be a job-seekers best friend. With an optimized profile, you can send a broader message of your skills and achievement to gain an endless amount of connections. Making LinkedIn Your #1 Job Search Site.

However, LinkedIn profiles are not to be used as a copy and paste of your resume. Remember, this is a networking tool.  The aim is to showcase more than your resume can while still using mandatory keywords and SEO optimization

1. Make Your Headline Count

Your LinkedIn headline is your online brand. Along with the profile picture, the name and headline are what impact those who view the profile.  Keep that headline tidy and on-point to stand out from the crowd.  Consider how these 2 headlines sound:

“Marketer seeking next opportunity”

or

“Consumer Products Marketer Looking for Small Brand to Make Big”

No brainer, right? Make your headline count! 

2. Follow Your Target Companies

First off, if you haven’t already, create a list of ideal companies that align with your interests and skills.  Use this list as your go-to for snooping around LinkedIn with intent. 

Now, go follow those specific companies.

This way, you’ll hear about anything new they’ve got happening. from a new branch office opening to a new product release or possibly even a hiring push.

3. Broaden Your Network

If you haven’t been meticulous about inviting new networking contacts and old colleagues to join your LinkedIn network, get caught up now! You can download your address books from any webmail application or Outlook contacts.

Consider this, one new first-degree contact with 100 connections of their own can expand your first-second-and-third-degree network by tens of thousands of people.

That’s good at any point, but especially in a job search where you’re looking for as much visibility into your professional ecosystem as you can get.

4. Get That Intro!

If your first-degree connection knows someone you’d like to talk to, ask for an introduction.

Just browse to your target person’s LinkedIn profile, look for the blue link that says “Send a Message” and click on the arrow on the right of the link.  If you and your target person have a common connection, you’ll see a “Get an Introduction” pull-down menu. Easy Peasy Lemon Squeazy.

5. Find Your Hiring Manager

You can use the Advanced People Search to find hiring managers in most companies.  Click ‘Advanced’ next to the search bar at the top of the page. Then enter your target company name with the most likely title for your hiring manager as a second search term.

For instance, if you’re a Marketing person, your hiring manager could be Marketing Director or Marketing VP.  Use your instinct and search around a bit.  You’ll likely find the connection you need in no time!

 6. Your Network Is A Fountain of Wisdom

Go back to the Advanced Search page and conduct a search using just your target company’s name as a search term. Who in your network is connected to that company, and how? Those folks can do more than just make introductions. They can offer insight into the company and also who they may know directly.

Remember that a job search is not just about being noticed and making connections. It’s also about learning enough to decide whether a company can use your talents plus grow your skills.  A little research can show whether it’s worth your time to pursue opportunities with your target company.

7. Stay In It!

Patience and persistence are the names of the game now. It may take longer than you anticipated, or you could find the ideal fit quite quickly. Stay with it to step up to your next opportunity!

We want to see all or clients operating at top value when it comes to using LinkedIn for job search purposes. Whether you’re needing a Resume update, Cover Letter, Recruitment Services or LinkedIn Profile Optimization, our team at PWC has what you need.

Follow the link for a free resume review and consultation. https://calendly.com/powerwritersusa-ca

How to Maximize ROI on LinkedIn Profiles

linkedin

LinkedIn maintains the largest business professional social network and is the prime route recruiters travel to finding talent. However, from what we’ve seen, many clients need help to know how to maximize ROI on LinkedIn profiles.

Sure, it’s a quick and easy way to reconnect with a co-worker from way back when or an old college friend, but LinkedIn is also a powerful tool for lead generation, market research, and global networking.

To maximize ROI on LinkedIn Profiles, learn about LinkedIn’s little-known and advanced features to help you unlock its potential to the greatest extent possible.

Before you spend money on premium accounts or paid marketing.

Be specific on how you plan to use LinkedIn. For example, are you:

  • expanding your network,
  • promoting your business,
  • contributing to a discussion,
  • or publishing your own content specific to your expertise.

If you’re going to contribute, then put thought into the subject and truly contribute.  The same thing goes for expanding your network or promoting your business. 

To get more out of your LinkedIn account, the simplest thing you can do is to increase your participation and choose your focus. 

linkedin profile optimization resume update

For Owners Of B2B Companies

The keys to using LinkedIn as a tool for lead generation are establishing and developing a strong profile. Make sure your profile containing keywords and phrases. You want to draw leads to you and build up your list of connections and followers.

Your goal should be to convey a strong, professional image supportive of your brand identity. Show people what you have to offer, be confident. Own your voice!

The trick is to be authentic, share what matters to you and your company so the right following can find you.

All types of businesses can use LinkedIn as a lead-generation tool by mining competitor connections and searching for senior leaders and decision-makers at companies they are targeting,

Here are some facts and statistics about LinkedIn:

  • Total number of LinkedIn users: 645 million
  • Total number of LinkedIn business pages:  3 million
  • 88 of Fortune 100 companies use LinkedIn’s to search for job candidates
  • 97.3% of staffing professionals overall use LinkedIn as a recruiting tool
  • Profiles with professionals headshots receive 14x more views.
  • Profiles with 5+ skills listed get 17x more profile views.
  • Number of standard skills available to list on LinkedIn 50,000

So, how big is LinkedIn today?

Brenda Bernstein, author of How to Write a Killer LinkedIn Profile writes, “In 2011, 73% of all hires sourced from social media were sourced from LinkedIn as opposed to 20% from Facebook and 7% from Twitter.” 

Today, that number has reached over 90%.

Those are some hefty metrics!  So how optimized is your profile? 

We want to see all or clients operating at top value when it comes to LinkedIn. Whether you’re needing a Resume update, Cover Letter, Recruitment Services or LinkedIn optimization, our team at PWC has what you need.

Follow the link for a free resume review and consultation. https://calendly.com/powerwritersusa-ca