Standing out in a Competitive Industry

Standing out in a Competitive Industry

When you’re applying for a job, standing out from the crowd is always a challenge. But, this tough task can suddenly seem insurmountable when you’re applying for an extremely competitive position. Have a read below for 5 actions that are helpful to you standing out in a competitive industry.

However, spending all of your time obsessing over the intense competition will only serve to make you feel more anxious and self-conscious—qualities that definitely won’t help you approach your job hunt and interviews with confidence. So, let go of that intimidation and instead focus on doing what you need to do to separate yourself from the pack.

But, how can you draw positive attention to yourself, when there are hundreds of other people applying to that exact same job? Here are five tips that are sure to help you stand out from that pile of other applicants.

1. Get Personal

Feeling like you’re submitting your materials into cyberspace is always frustrating—especially when you put so much time and effort into them. And, when you know that tons of other people are following that exact same process, it’s easy to feel like you’re in a long line just waiting to draw your number.

This is when making a personal connection can make a huge difference. What exactly does this mean? Start by seeing if you know anyone who currently works for that employer. Whether it’s an old friend or an acquaintance on LinkedIn, having someone who can hand-deliver your resume or put in a good word for you can really help to put your name at the top of the interview list.

If you can’t track down someone who can refer or recommend you, you should still make an effort to be as personal as possible in your application materials. Skip that generic “To Whom It May Concern” line (those letters typically find their way directly to the wastebasket!), and instead do some digging to see if you can find the name of the person you’d be working directly for—or even the hiring manager.

Knowing that you put in the legwork and research necessary to personally address your documents immediately portrays you as a dedicated and resourceful applicant. And, that reputation is sure to put you back at the top of the pile!

2. Improve Your Documents

A resume that’s riddled with typos and grammatical errors. A cover letter that contains the wrong company name. Yes, they’re all sure to make the hiring manager remember you—but not necessarily in a positive light.

It seems basic, but going through your resume and cover letter with a fine-tooth comb is absolutely necessary. Not only is this a best practice when applying for any sort of job, it’s also a surefire way to help you differentiate yourself from the crowd—you wouldn’t believe how much of your competition is immediately discounted, simply because their documents are sloppy.

Aside from just scanning for basic errors, now’s also a great time to polish your materials and make sure that they’re memorable and impactful. Ensure that you include quantifiable achievements in your resume that don’t only tell how great you are at what you do, but show it as well. Start your cover letter off with an engaging and captivating story, rather than that standard, “I’m writing in regards to…” line.

No, you don’t want to send a singing telegram or print your resume on hot pink paper. However, these more subtle tweaks and additions can really help you to be remembered—in a way that’s not eccentric and over-the-top.

3. Go Above and Beyond

I won’t deny that your resume and cover letter are extremely important documents for job search success. But, does that mean they’re absolutely the only things you need in order to land your dream job? Absolutely not.

You should never hesitate to go the extra mile, show some initiative, and share some other materials that a potential employer might care about. Go ahead and send them a link to your portfolio or personal blog. Anything that helps them to get a better sense of who you are as a candidate will benefit you!

You can even take things one step further by completing a sample specifically for that employer. Applying for a social media management position? Pull together a brief example of a social media strategy that you think could work for them. Want to be a data analyst? Share that amazing Excel spreadsheet you built—complicated macros and all. Showing that extra effort demonstrates how interested you are in the position. And, if they actually like the sample work you create? Well, then you’ve already got one foot in the door!

4. Polish Your Social Media Presence

Your work examples and official career documents will only take you so far. After all, employers pretty much expect that you’ll put your best foot forward when it comes to those materials. So, what will they do next? More than likely, hiring managers will look you up on social media.

Believe me, you don’t want to be remembered as the candidate who stars in that video for “Phi Sigma Rho’s Longest Keg Stand” or the applicant who writes scathing reviews of every single ex-boss on Facebook.

So, before even submitting your stuff, ensure you’ve taken the time to clean up your social media profiles. Bonus points for actually taking the time to polish and update your LinkedIn profile while you’re at it!

5. Follow Up

You know all of that intense competition we talked about? Well, it not only overwhelms you—it’s also pretty overwhelming to the hiring manager as well. Suddenly, they have an inbox full of submissions, and it’s up to them to weed out the junk in order to find those diamonds in the rough.

So, don’t be surprised if you don’t hear back immediately about that job you’re so excited about. In fact, you likely won’t receive a super timely response. This is why following up is so important.

If you haven’t heard anything (whether that’s a “yes”, “thanks, but no thanks”, or a “we’ve received your submission” email) in about a week or two, feel free to reach out personally and check in on a timeline for a hiring decision. Make an attempt to use the most personalized email address you can find. But, if you can’t hunt one of those down, a general “info” or “careers” address will suffice as well.

Craft a friendly message just asking for an update on the hiring process for that specific position, reiterate your excitement about the opportunity, and thank them for their time. Still radio silence? You’re free to follow up once more. But, after that, it’s time to let it go. We all know there’s a fine line between being persistent and being a pest.

Standing out from the crowd when the job competition is stiff can undoubtedly be tough. But, it’s not impossible! It just involves some thought and creativity. Put these tips to use, and you’re sure to find your way to the top of that resume pile.

Need to get ready for job search success?  Our team at PWU is here to help.

We offer Resume updates, Cover Letters, LinkedIn Optimization, Recruiter Services, and Professional Career Coaching.

Book a free 15-min consult here https://calendly.com/powerwritersusa-ca

Do I Need Multiple Versions Of My Resume?

multiple resume yes or no

It’s a common question.  Do I need multiple versions of my resume? 

This is an important issue to discuss because a lot of professionals tend to develop a background in at least three, or even more, thematic work areas as time and their careers progress. In this article, we show both sides of the equation and the reasoning behind them. 

Spoiler alert:  The short answer is no but let’s discuss all angles.

In modern business practices, job seekers develop a wide range of skills and experiences. It is competitive out there and staying ahead of the game requires diversification. For example, some job applicants have worked in human resources, communications, and event planning. 

“The quote I got from XYZ Resume Writers which says I need 3 different resumes and to focus on one specialization to keep the resume simple. Do I really need multiple versions of my resume?”

This perspective and business model is, more times than not, a reflection of the individual writer’s underdeveloped skill set.  It takes finesse to really shape the context of a work history into a professional format with high success rates.

So, can HR, Communications, and Event Planning all be covered in a single resume? 

We believe in a resounding YES. A professional resume writer with extensive years of experience can formulate diverse history into a keyword-rich resume that exceeds expectations.

It’s not what you’ve done in the past, but rather the direction you plan to go next.

There are always transferable skills that help ease the transition and bridge roles.

A written format that highlights all the skills acquired in these roles and draws a bigger picture directed towards the roles you are aiming for. 

Without the resume reading as cluttered and indigestible to the reader’s eye.

professional resume writer uses keywords for success

It’s about streamlining without losing focus on keywords. It’s about representing your assets with varying themes and keeping it tidy.

Plus, it is time-consuming to keep modifying a major chunk of your resume just to highlight focus. Why pay a writer to create a product which you then have to babysit and micro manage?

All this is assuming you are maintaining your current career path. 

Now, if you’re jumping entire industries or career fields then, yes, perhaps it may be necessary to have more than one resume in your toolkit.

For example, you started out as a roofer and then became a builder and later moved into sales of roofing products. As part of your role, you were very involved in a new software implementation and you’ve decided to go into IT. That sort of transition requires a finely-tuned eye to keep the right content, and minimize or eliminate the (less) valuable content…. relating directly to how the resume performs for you.

Additionally, If there’s too much going on it can be difficult for recruiters to judge whether you are actually good at the role they want you to perform. Again, a really strong resume writer will help direct the keywords and content to be heavy in the direction you want to go.

That being said, if you are looking to change career paths, Power Writers USA is here to help reshape your resume for success across your entire search. Feel free to connect with us for a free consultation and resume review.

Remember, the name of the game is algorithms and ATS filters, which is everybody’s challenge right now.  The past few years, formatting styles have changed and with that in mind, we’d love to take a look at what specifics points our team can do to improve the impact your resume makes across all your ideal job prospects.

Data Scientists Are The Future

Alright, we’ve heard it said, Big Data is the future and honestly, the current volume of Data Scientists looking to have their resumes written professionally is impressive. Naturally, this got us thinking, what’s the big deal with Data Scientists?

In simple terms, a data scientist collects data to come up with meaningful insights.

The term “data scientist” covers many roles across many industries and organizations from academia to finance and governance. As businesses continue to modernize, the need for data scientists has grown extensively.

Data scientists find patterns, build models and develop algorithms.

Consider this in relation to specific product development. Developers need to maintain the functionality of their products in order to stay relevant. A data scientist is critical to the navigation of past, present, and future product insights.

data scientist

Would You Make a Good Data Scientist?

A data scientist’s most common fields of study are Math and Statistics followed by Computer Science and Engineering. They possess a natural curiosity and have highly developed creative and critical thinking skills.

  • What can be achieved with all the data?
  • Where are the undiscovered opportunities hidden within?
  • How can I connect these dots?
  • What questions have not yet been asked?

Data scientists are also highly educated.

  • 88 percent of data scientists have at least a master’s degree.
  • 46 percent have PhDs.

According to industry resource KDnuggets, the data explosion is not slowing down either. Fueled by increased bandwidth, processing power, and innovative data analysis tools, Data Scientists are currently among the most demanded and lucrative IT careers.

Interestingly, a good data scientist has the potential to make or break a business.

To illustrate this point, a 2011 study from the McKinsey Global Institute indicates retailers that maximize data analysis capabilities could increase profits by up to 60%. More so, the health care industry can reduce operational expenses by 8% – equating to $200 billion per year! That’s some serious game face!

Does the generalization of this job seem delightful to you?

Go watch this TED Talk we found. The author, data journalist David McCandless, is fascinated by the stories data can portray. His talk is colorful and precisely touches on what data is capable of saying when pulled with specific goals in mind.

Without a doubt, data scientists have a unique combination of analytical skills, technical flair, and entrepreneurial spirit. Their job is to effectively analyze massive data files while thinking critically and shifting assumptions on the go.

The bottom line, if you’ve gained the education to pursue a career in data science and have the buzz to go further, then you are the unicorn many companies are searching for right now.

As always, our team at Power Writers Canada is here to build you a resume that will successfully navigate ATS and recruiter processes while gaining you the momentum to ideal job placement. Connect with us anytime for a free consultation and current resume review.