The Rise of Video Interviews

The rise of video interviews

Over the last several years, organizations of all sizes and from all industries are increasing the usage of video interviewing. For hiring managers, the incentive to use video interviews is in the rich benefits gained in their ability to manage the speed and candidate accuracy for their specific recruiting process.  With all industries participating in the rise of video interviews, being prepared is of ultimate importance.

If you haven’t yet been asked to engage in a video interview process, chances are you will sooner than later.

To understand the popularity from the employer’s perspective let’s browse a few perks from their side and why they are engaged in the rise of video interviews.

  • Easier process for high volume job applications.
  • A decrease in the volume of poor quality in-person interviews.
  • Reduced hiring process timeframe.
  • Better collaboration between recruiters and hiring managers.
  • Accessibility to non-local candidates.

So how to prepare for yours?

When you attend an interview, consider how long it takes to prepare for the face to face meeting.  Then add travel time. It’s not a short process. Undoubtedly, the perk to video interviews lies in the time-saving.

Dress as you would for an in-person interview from head to toe. Doing so will make you feel more confident. Don’t try the old newscaster trick of wearing a blazer with sweatpants assuming you’ll only be seen from the waist up. 

It’s also recommended to avoid wearing bright, flashy colors as this can look too busy on camera. Choose something that looks neatly pressed while you’re sitting down. Wear your interview outfit during your trial run so you can get feedback from your friend or family member about how it looks on screen.

Choose a location that’s free from the distractions of children, roommates or pets. Hang a sign on the door asking mail carriers and package deliverers not to ring the doorbell. Avoid public places such as coffee shops or courtyards which can suddenly become loud. Likewise, steer clear of libraries where you could be interrupted and asked to quiet down.

Make sure the background is free from clutter and embarrassing items like laundry piles. Set up lighting that’s bright but not glaring, illuminating your face from the front. Natural light is the best.

Turn off email, text and social media alerts. While it may seem like a stretch, be aware of any software updates and other notifications that may show up on the screen during the interview. Turn off programs that might interfere with the webcam and close browser tabs.

Test your technology

A few days before the interview, do a technical trial run to make sure your equipment is working correctly. Download any apps or plugins you’ll need. Whether you’re using Skype for Business or another video interview platform, make sure you have a username that’s professional, just as you would with your email address or social media handle. 

Check that your computer’s camera, microphone and internet connection are working. If possible, do a trial run with a friend or family member so you have ample time to adjust if any of your equipment or software is malfunctioning.

Charge it up

If you’re using a laptop or tablet, make sure it’s fully charged on the day of the interview. Better yet, keep them plugged in during the interview.  And pick a spot that has strong Wi-Fi. If you must use a tablet, find a way to keep it stationary. Otherwise, the screen will appear shaky when holding the device. Avoid using a smartphone for video interviews if possible.

Testing, testing ….

Check your volume controls and speak clearly so the microphone picks up your voice and the interviewer doesn’t have to strain to hear you. This can take practice but you really want to understand how to project your voice. And remember that digital connections can sometimes be delayed. To avoid talking over the interviewer or having your first few words cut out, let the interviewer finish the question and then pause for a few seconds before delivering your answer.

Prepare for the Questions

Like the in-person interview, you’ll want to prepare for the interview questions. To be a key player in the rise of video interviews, you’ll want to nail these questions.

  • Tell me about yourself.
  • Why do you want to work here?
  • Why are you leaving your current job?
  • What are your weaknesses?
  • What’s your expected salary?

As you would in a traditional interview, close the video interview by sharing your appreciation. Be gracious and listen for the cue to end the interview on a high note.

Need to get ready for job search success?  Our team at Power Writers Canada is here to help.

We offer Resume updates, Cover Letters, LinkedIn Optimization, Recruiter Services, and Professional Career Coaching.

Book a free 15-min consult here https://calendly.com/powerwritersusa-ca

Building Your Senior Management Team

Senior-level team building

In the startup stage of every enterprise, it’s a matter of survival to create the most cost-effective operating system.  Naturally, this requires owners to do as much as possible on their own. But with growth comes a massive shortage of time which means eventually, building your senior management team will need mandatory.

Especially if your plan is to take the business to the next level.

Building the best team demands matching people’s strengths to specific jobs.  So while your best buddy from grade school may feel like the right choice, you’ll still need to cross-reference strengths and skills to job requirements prior to signing an offer letter.

When assembling a senior team, you’ll want to take the time and consider all the critical areas of your business. At the rudimentary level, we’ve assembled a thorough recap of senior-level roles. 

A Breakdown of the Roles.

Chief Executive Officer (CEO). 

Basically, and without much exaggeration, the CEO is the boss of everyone and everything (but reports to the Board of Directors). Realistically, you’ll either be the CEO or hire someone more suited to the depth of the role. Which is not entirely uncommon. 

Owners are oftentimes ‘too close to the center’ when it comes to determining the company’s executive strategy. Therefore, hiring your own boss is fundamentally in the company’s best interest. 

Your CEO will have the ability to rise above the daily details and decide where the industry and business are headed. An exceptional CEO must be a remarkable strategic thinker.  They must be able to decide the company’s best route for navigating the future market conditions. 

That being said, the CEO’s ultimate skill is in hiring and firing. It is essential to assemble the right management team as support for your CEO. As a result, your chosen CEO will need to be able to identify and hire the best, fire the ones who don’t work out, and run the show all the same.

Chief Operating Officer (COO)

A COO handles a company’s complex operational details. Think about UPS moving three billion packages in the two weeks before Christmas: The company’s COO ensures the business can deliver day after day. Their team creates the systems to track the measurements and take action when the company isn’t delivering as expected.

When ensuring smooth operations become a big part of your business, it’s time to hire someone who revels in measurements, operations, and details.

President

To be honest, the role of a president is a little less specific than other executive team members. Presidents can oversee staff functions–human resources, finance, and strategy–while the COO oversees daily operations. In some organizations, the title of president is a synonym for COO, especially in smaller companies. Sometimes, the president fills gaps left by the COO and CEO. Other times, the title goes to someone you want at the strategy table but who doesn’t have an obvious C-level title.

Additionally, not every enterprise needs a president as many find this title fully covered by the efforts of a CEO and COO.  All things to consider when looking at your own enterprise.

Chief Financial Officer (CFO)

Plain and simple, your CFO handles the money. They create budgets and financing strategies. They figure out if it’s better for your business to lease or buy. Then they build the control systems that monitor your company’s financial health. Money is your business’s blood, and in entrepreneurship, cash flow is everything.

If you don’t know the difference between cash flow and profit–go find yourself a CFO.

Chief Marketing Officer (CMO)

Many current business battles are battles of marketing. Especially when corporate strategy hinges on marketing strategy. As a result, companies have been bringing in a marketing expert at the C-level rather than as a traditional vice president role. 

The CMO owns the marketing strategy–and that often includes implementation of the sales strategy. Your CMO will learn your industry inside out and help you position your product/service, differentiate it from your competitors’, enlist distributors, and make sure customers learn to crave your product.

If your business’s success depends mainly on marketing, you need a CMO. That could be you–but only if you have time to keep up with competitors, oversee the marketing plan, and still do the rest of your job–and do it well.

Otherwise, you need to look for the person with the right kind of buzz for the job, ready to keep up on what’s hot and what’s not.

Chief Technology Officer (CTO)

This role is only really significant if your business or industry is impacted by technology. Specifically, if your company’s chosen programming language affects the overall company strategy. In this case, you may need a CTO.

Is your enterprise tech-based? If so, delve into your professional network and find yourself a strategic thinker rooted in the tech industry. If you are not tech-based, you can sit this hiring process out and keep the focus on the above mentioned senior-level roles.

Building Your Senior Management Team

Ultimately, trust your instincts when interviewing and hiring. You have successfully grown your business to the level of needing an executive team, which is a major win all in itself.

As always with leadership; hire smart, fire fast, keep working that strategy to get the work done.

If you need inspiration for job postings at the Executive and Senior-Level, we’ve got some great site resources available in our Career Help section.

4 Career Benefits of the Holiday Season

holiday season career perks

The holidays are just around the corner and with them are a much-needed break. For many, especially if you’ve recently started a new job, it’s tempting to skip the holiday downtime for fear it will reflect badly on your productivity. Truly though, with a bit of planning and heart, these 4 holiday season career benefits

1. Taking breaks improves productivity

It’s easy to believe that working late and not taking time off means you will get more work done. However, recent research has found that when working long hours, employees lose creativity while also find it hard to maintain the same intensity level in their work. So, by working yourself too hard, it could actually be detrimental to the quality of your work.

A better strategy is to budget your time around daily, weekly, monthly tasks.

Especially if you’re seeking to maximize the career benefits of the holiday season.

To help manage the workload try assembling a plan.  Take early stock of all high-level tasks that must be finished before your break.  Write these into your schedule and tag them for importance.  This is your mandatory list.

Secondly, form a list of mid-level tasks.  These are the non-immediate-but-overall-important tasks that will greatly benefit current and upcoming workflows.

Lastly, write yourself a bonus list. I find this one the most fun to write.  These are the tasks that if you got to them, it would be considered stepping ahead of your goals. Be specific here to help guide the process.

What small elements would boost your current progress to the next level?

These 3 lists combined will not only gain you traction on the current momentum, but they’ll also greatly ease your mind when away from the office.

2. You’ll be healthier

If you don’t take the time off to relax and unwind, you are putting yourself at risk of becoming overly stressed. We all know stress has negative implications for your health with outcomes such as high blood pressure, heart disease, and depression.

It’s important to look after yourself, as well as your workload. 

With an increase in spending and pressure of family, it can be easy to lose focus on your self-care needs at this time of year. 

Now is a great time to use those massage gift certificates or max out the annual health benefits package.  Book the acupuncture, check-in with the chiropractor, make the time for a little pampering.

3. Quality time with loved ones

Chances are that if you’re working long hours, you don’t get to spend as much time with your loved ones as you’d like to.

By taking this annual leave from work, you set time aside to connect and appreciate, whether it be at home or on a trip together. Spending time with your friends and family may be just what you need to unwind and improve your mood after a stressful period at work.

4. Work-Life balance is important

If a good work-life balance is not met in your job, it’s likely that you will start to build negative feelings towards work or your employer. In order to be happy at work and maintain the drive to work to the best of your ability, it’s important for you to balance work and your personal life.

There is so much to do and see in the world, which just isn’t going to happen from the confines of your office. Take a break and experience new things, or you may regret it later.

If you’ve been meaning to take up a new hobby, this could be your chance to give it a go and you never know, it may even open doors to new opportunities in the future. Step away from the computer and go enjoy yourself over the holidays! 

As always, if needed, our team at PWC is here to help. We offer Resume updates, Cover Letters, LinkedIn Optimization and Recruiter Services.

Book a free 15-min consult here https://calendly.com/powerwritersusa-ca



Will Resumes Be Necessary in 2020?

will resumes be necessary in 2020

There has been a lot of talk about resumes becoming less important in the future. We understand things change rapidly in the world of hiring practices, but could this be true? Will resumes be necessary in 2020?

It has been said that resumes really only account for about 10% of the hiring process and that social media accounts are replacing resumes. While it’s true, hiring managers are using social media platforms to investigate and vet potential employees, the idea that the resume is going away is not actually supported by career experts.

Social Media vs. Resume

Undoubtedly, recruiters are turning to platforms like LinkedIn, when they connect with potential candidates, what do you think is the first thing they ask for? That’s right, a resume!

LinkedIn is a great place to build your “brand” and strategically develop your profile to reflect your professional interests, experiences, and what you have to offer. Additionally, a great advantage to LinkedIn are the recommendations and multi-media options. All of these are great tools to entice recruiters, and once they are interested, that’s when a resume will always be necessary.

Applicant Tracking Systems (ATS)

More than 98% of Fortune 500 companies are utilizing the benefits of ATS these days. In the past decade, only the larger companies were using ATS. Now, it’s common practice for smaller companies to also be using ATS. This means that the chances of your resume being scanned for keywords and phrases are even greater. This allows the recruiters to filter out potential candidates and theoretically make sure their candidate is a good fit for the position.

The responsibility is really on you, the applicant, to be sure that keywords and phrases are in your resume. The success of your resume will be totally dependent upon ATS.

Resume Formatting for 2020

Knowing that ATS is so valuable and will only grow in importance in the future, how can you be sure you are ready for it? One of the most important things to consider is the fact that, while word processing details can make your resume fancier, ATS prefers very simple text-based documents.

Applicant Tracking Systems are very particular about formatting. There are many fonts they can’t “see”. They cannot “read” what’s in a text box, and pictures or graphics do not mean anything. However, bold, italics, underline, and shading is fine.

It’s one thing to hand out fancy resumes, but when it comes to applying online for jobs, simple, text-based, .doc resumes are going to increase your chances.

Beware Social Media Self-Expression

Now that we live in a world where it’s easy to google another person, recruiters too have adopted this ease in their candidate research. Knowing you will be researched, use it to your advantage!

Create social media accounts where you can develop your brand. Allow these accounts to reflect who you are, what you’re about, and what you have accomplished. As always, carefully consider if your accounts are reflecting the kind of information that you would want recruiters to find. While it’s fun to be impulsive and passionate about our social profiles, to maintain professionalism remember to consider future perspectives.

2020 Job Search

Not a lot is changing when it comes to the job search. While there is an increasing role for social media platforms, the resume is still essential. Another “old school” idea that still, and will probably ALWAYS be important is NETWORKING. In truth, someone who is referred to a hiring manager is more likely to get an interview and with the potential to be hired.

So, don’t be shy, network with your friends, in-laws, and other folks you know in your industry. Referrals always have an advantage compared to someone the hiring manager has no reference for.

If you have any questions about your resume or job search, reach out for a free resume review and consultation. Our team at PWC offers Resume updates, Cover Letters, LinkedIn Profile Optimization, Coaching and Recruitment services. 

Connect with us here for a free 15-minute consultation. https://calendly.com/powerwritersusa-ca



The Resume Format Employers Prefer

employer preferred resume formats

Resumes come in many shapes and sizes. When written and presented properly, they are like a key, opening doors of opportunity all along their path. If a resume has a purpose, it is to make an employer interested enough to invite you in for an interview. That thought in mind, it got us thinking about what resume format employers prefer.

Structurally, there are two favored resume formats. Functional and Chronological. That being said, each has its own advantages depending on individual needs.

Below we share details on both these formats and how they affect your job search process.

Functional Resumes – Highlight Abilities

The goal of a functional resume is to showcase all the strengths and benefits of the individual’s work history. When looking at specific job postings, this style of resume will pull focus to skills and emphasize the depth of these abilities.

As an example, this format is particularly beneficial to people who

  • are beginning their career
  • have gaps in their work history
  • are reentering the workforce
  • have a history of frequent job changes
  • are looking to change career paths

As a rule, functional resumes work well in situations where acquired skills are very transferable. For example, if you have worked as a retail manager, chances are you were responsible for hiring, training, coaching, evaluating and handling employee relations issues.

Start with a summary.

All resumes should start with a strong summary. However, summaries are of extra value in functional formats since this is the beginning of the career success story. Since the aim is to slightly hide the specifics of work history while really shining a spotlight on strengths.

Along with your educational background, you’ll still need to summarize work history, but this is usually done at the bottom of your resume with graceful writing practices.

Chronological Resumes

The chronological resume is the most preferred by employers. It is straightforward and easy to scan. When executed properly, it clearly shows the progression of a career.

As it emphasizes work history, the chronological resume is most effective for candidates with solid experience in their field.  By showcasing your work history front and center, we can immediately show the employer that you have relatable experience.

As mentioned, this type of resume contains an objective and/or summary statement designed to open the conversation on your career story. It is vital to ensure that your dates are all accurate. Check the timeline once and then check it again. There is no room for work history errors.

Both resume formats draw natural attention to educational information along with any specific certifications and additional training.

It all comes down to how you package yourself.

Overall, employers seem to prefer chronological formatting. With this in mind, there’s no need to be discouraged if your story is better told in a functional style. In this case, use the format that shows your experience in the best light. The goal is to get the interview and increase your chance of landing the job you want.

Need help?  Our team at Power Writers Canada offers Resume updates, Cover Letters, LinkedIn Optimization and Recruiter Services.

Book a free 15-min consult here https://calendly.com/powerwritersusa-ca

Planning an Executive Job Search

executive job search strategy

The final quarter of the year can be a catalyst for change. With routine year-end reviews and personal goal reflection, executives who feel that they ought to be advancing further in their careers or are not being fairly compensated can seek to make changes. Planning an executive job search is vital to balancing your job search time and efforts.

For this reason, we’ve outlined 5 tips to help you plan as efficiently as possible: 

1. Optimize Your Resume in Advance

Of course, resumes are the cornerstone of any job search plan. So its best to ensure yours is current, consistent, and compelling.  Overall, executive-level careers generally require long term employment in individual positions. As a result, it’s common to require a resume refresh when looking to make career changes.

2. Learn How to Articulate Your Key Success Stories

Consider the use of metrics and data as this helps authenticate your story and give scale to your professional accomplishments. Any awards received can be great conversational additions during interviews or networking opportunities.

While it may feel awkward at first, ultimately, it beneficial to understand how best to communicate your story with ease and grace.

3. Be Mindful of Your Online Presence

In today’s digital age, recruiters and employers are taking to the internet to search for, and vet, potential executive candidates. If you intend to present yourself as an ideal candidate, think clearly about what all your online profiles say about you.

In consideration of this, look for areas to improve in order to best reflect your career successes. Perhaps archive a few of the college day party pics or any office related vices. Clean your look up to shine the way you prefer to be seen.

4. Prepare Interview Answers

As one would expect, executive interviews are fraught with tough questions for potential candidates to navigate. The aim is to test your ability to perform under pressure.

Oftentimes, executives are asked tricky questions, including those relating to professional failure. Be open and honest. Especially when demonstrating your ability to learn from mistakes while improving your decision-making skills.

Furthermore, you could also be asked for reasons behind leaving your last job. Again, it is important, to be honest, yet professional. Be ready to answer this while directing the conversation on to the next question.

A little research can go a long way. Google some executive-level interview questions or ask your network if they have any tips. Practice your responses to find your voice and boost your chances of success.

5. Build and Maintain Your Network

As a rule, professional networks should be nurtured throughout your entire career. The aim is to ensure dependability during periods of uncertainty. Without a doubt, this network can be your safety net should directions change in the future.

Additionally, executive recruiters can be a key component of your professional network. When recruiters call, even if you are not interested in the role you can still cultivate a long-term professional connection. Offer helpful candidate suggestions or explain your thoughts regarding why the opportunity might not be right for you. 

6. Set Goals

To make sure you don’t succumb to job-seeker drifting, give yourself time-bound goals throughout your search. It’s your time and effort, use them wisely.

Finally, don’t sweat it. If all this overwhelms you, our team at Power Writers Canada has just what you need.  We offer Resume updates, Cover Letters, LinkedIn Profile Optimization, Interview Coaching, and Recruitment Services. 

Connect with us here for a free 15-minute consultation. https://calendly.com/powerwritersusa-ca

Can a Resume Be Multiple Pages?

Resume length is always a hot topic in our office. Can a resume be multiple pages? The overall feeling is that if a resume is too long, then it’s at risk of a hiring manager/recruiter not reading the entire document. On the other hand, if the resume is too short, it can come across like a shortage of desired experience.

Without a doubt, there’s no magic resume length that works for everyone.  Every resume should be customized according to each individuals need.

One-Page Resumes

Depending on where you are on the career path, a well written one-page resume can absolutely make the perfect impact. However, with expansive education histories and applicants navigating a dynamic workforce, single-page resumes oftentimes create limitations.

Absolutely, the goal is to create a document that represents skills, accomplishments, and experience.  If the focus is primarily on the appropriate number of pages this can really inhibit one’s ability to effectively market themselves. 

There’s just no advantage to cramming everything on one page. Especially if the end product cluttered and difficult to read.

Situations where one-page resume can be ideal:

  • Fewer than 10 years’ experience
  • Career changes where past experience doesn’t transfer to new goals. 
  • Work history of one or two positions with the same employer

Two-page resumes

But how long should a resume be if you’ve been in the workforce for a while? This is a valid question for those with extensive work histories.

Obviously, with one-page, we’re working with a small space yet aiming to offer a high impact. With a heading at the top and resume sections below including qualifications summary, experience, education, and skills, there’s not a lot of room left over for in-depth accomplishments.

Two pages allow extra space to really showcase the history while targeting your desired job postings. 

Just remember, you do want page-two to see the light of day! If the resume length extends to two pages, be sure to include the most compelling information on the first page.

Three pages or longer

While three pages may seem like you’re entering novella territory, this resume length is oftentimes necessary for high-level professionals.

To keep it concise, write with the employer’s needs and wants in mind.

In addition to this, we recommend you take inventory of why you need a longer format. As well as that, we need to allow for several adjustments before going to multiple pages.

The aim is to build on quality versus quantity.

First to consider is letting go of early career experiences that don’t market to current goals. A resume should not be an obituary of one’s career. It should tell a detailed story highlighting the specifics of your job search.

The ideal resume length depends on you

Are you a student or new graduate with qualifications that don’t quite fit on one page? Try two pages. Are you a CEO with a penchant for getting to the point? Try a one-page resume. The rule is there is no rule.

Resume Goals: Craft an easy to read document that consists of relevant content with a clear and consistent theme. Aim to distinguish from the competition by portraying current and detailed information.  Target keyword optimization to meet ATS approvals.

If all of these factors can be positively addressed on one page, so be it. But if it takes two pages—or more—to address each factor, that’s fine too.

Finally, don’t sweat it. If all this overwhelms you, our team of professional resume writers has just what you need.  Reach out for a free resume review and consultation. We offer Resume updates, Cover Letters, LinkedIn Profile Optimization, Coaching and Recruitment services. 

Connect with us here for a free 15-minute consultation. https://calendly.com/powerwritersusa-ca



Why Resumes Must Be ATS Compatible

why resumes must be ats compatible

To have the best results on your job search, we took a look into why resumes must be ATS compatible. Applicant Tracking Systems, you’ve heard of them, probably even had a resume (or many) scanned by them.

While the task of job searching has changed dramatically over the years, fortune now favors the strategized resume and digital communication channels.

OLD WAYS: A company posts an ad and receives 100 applicants. 

HR then spends an entire day sorting through all these resumes to select a handful of potential interviewees.

NEW WAYS: A company posts an ad and receives 100 applicants. 

Files are auto-loaded into ATS software. Then scanned and sorted according to keywords, experience, and education. Depending on the company, resumes deemed fit for interview are then forwarded either directly to HR Departments or Corporate Recruiters.

All This Before The Document Is Ever Seen By Human Eyes.

The system itself operates in a hierarchy. High ranks are awarded to resumes that check the most automated boxes. This means that no matter how qualified you are if your resume is not ATS friendly, it is very likely you will never be invited to discuss your qualifications in an interview.

How to play the game.

First off, the overall use of Applicant Tracking Systems has increased dramatically in the last few years. According to Zipjobs, 95% of large companies use ATS for all hiring purposes. And if you’re applying within a mid-sized company, you’re looking at a 50/50 chance that your resume will make an ATS connection.

large and mid size companies use applicant tracking systems

Corporate Recruiters.

Recruiters use applicant tracking systems as a tool to stay organized and speed up their placements. In fact, once again referring to ZipJob, some stats show up to 75% of recruiters are using applicant tracking software. Of that percentage, 94% believe the software improves their hiring efficiencies.

All Credentials Must Be In a Machine-Readable Format.

A few resume focus points are listed below:

  • Keyword Usage
  • Basic Formats
  • File Type
  • Organized Sections
  • Professional Font
  • Spelling and Grammer
  • Correct File Name

If you’re looking for more specific ATS resume tips, check out our LinkedIn article on 8 Tips To Beat Applicant Tracking Systems.

Want the big picture?

Take a look at these stats! This graphic really shows what your resume is up against when you apply for a job.

If all this overwhelms you…

Remember, you can always hire a professional. Whether you’re needing a Resume update, Cover Letter, Recruitment Services or LinkedIn Profile Optimization, our team at PWC has what you need. Feel free to connect if you have any questions.

Follow the link for a free resume review and consultation. https://calendly.com/powerwritersusa-ca

Do I Need Multiple Versions Of My Resume?

multiple resume yes or no

It’s a common question.  Do I need multiple versions of my resume? 

This is an important issue to discuss because a lot of professionals tend to develop a background in at least three, or even more, thematic work areas as time and their careers progress. In this article, we show both sides of the equation and the reasoning behind them. 

Spoiler alert:  The short answer is no but let’s discuss all angles.

In modern business practices, job seekers develop a wide range of skills and experiences. It is competitive out there and staying ahead of the game requires diversification. For example, some job applicants have worked in human resources, communications, and event planning. 

“The quote I got from XYZ Resume Writers which says I need 3 different resumes and to focus on one specialization to keep the resume simple. Do I really need multiple versions of my resume?”

This perspective and business model is, more times than not, a reflection of the individual writer’s underdeveloped skill set.  It takes finesse to really shape the context of a work history into a professional format with high success rates.

So, can HR, Communications, and Event Planning all be covered in a single resume? 

We believe in a resounding YES. A professional resume writer with extensive years of experience can formulate diverse history into a keyword-rich resume that exceeds expectations.

It’s not what you’ve done in the past, but rather the direction you plan to go next.

There are always transferable skills that help ease the transition and bridge roles.

A written format that highlights all the skills acquired in these roles and draws a bigger picture directed towards the roles you are aiming for. 

Without the resume reading as cluttered and indigestible to the reader’s eye.

professional resume writer uses keywords for success

It’s about streamlining without losing focus on keywords. It’s about representing your assets with varying themes and keeping it tidy.

Plus, it is time-consuming to keep modifying a major chunk of your resume just to highlight focus. Why pay a writer to create a product which you then have to babysit and micro manage?

All this is assuming you are maintaining your current career path. 

Now, if you’re jumping entire industries or career fields then, yes, perhaps it may be necessary to have more than one resume in your toolkit.

For example, you started out as a roofer and then became a builder and later moved into sales of roofing products. As part of your role, you were very involved in a new software implementation and you’ve decided to go into IT. That sort of transition requires a finely-tuned eye to keep the right content, and minimize or eliminate the (less) valuable content…. relating directly to how the resume performs for you.

Additionally, If there’s too much going on it can be difficult for recruiters to judge whether you are actually good at the role they want you to perform. Again, a really strong resume writer will help direct the keywords and content to be heavy in the direction you want to go.

That being said, if you are looking to change career paths, Power Writers USA is here to help reshape your resume for success across your entire search. Feel free to connect with us for a free consultation and resume review.

Remember, the name of the game is algorithms and ATS filters, which is everybody’s challenge right now.  The past few years, formatting styles have changed and with that in mind, we’d love to take a look at what specifics points our team can do to improve the impact your resume makes across all your ideal job prospects.

Cover Letters – Do I Need One?

You may be wondering if you need a cover letter to compliment your resume when applying for jobs. Are you asking yourself “What difference will it make or can it make?” Let’s discuss when you should send a cover letter and why.

Essentially we should be sending a cover letter along with our resumes to hiring managers unless they specifically say otherwise. Here are the two main reasons:

  1. You can speak directly to your specific qualifications and why these make you the best candidate for the job. Your cover letter allows you to tell employers “who you are” and align your experience and career with their business needs.
  2. The cover letter is used to send a targeted message specific to each job/career for which you are applying.

It is possible to find numerous examples of how to write a cover letter and what the best formatting options are. However, when you work with our professional resume writers you will get the benefit of experience, past client feedback, and current formatting to optimize the ROI. In addition, it can be a struggle to capture who you are on paper. This is why it helps to have a professional writer head the effort.

The window of opportunity to make a strong first impression can be a narrow one. This is especially true when the job market is flooded. The higher the volume of job seekers the more challenging it is to grab the attention of hiring managers. Once you have their attention your cover letter needs to be strong enough to hold it.

Knowing what to put in your cover letter is important, however, knowing what not to add is just as important. In a blog written by Joe Matar titled, 6 Things Your Cover Letter Should Never Say (But Probably Does)

The author talks about the need for your cover letter to be concise. The cover letter is your opportunity to fashion a direct message to the company. Joe Matar explains that saying “a skills and experience section” will not have as much impact compared to telling the story of your career and the value you bring. The same goes for this statement: “I want to work in this industry”. It does not show the employer your passion for their particular company. You want the hiring manager to know you are ready to invest yourself into the very specific needs of their business. Read more of what Joe Matar has to say on this here.

It is also important that you choose the appropriate letter type as well. For example your letter will read differently if you are applying for a specific job posting or you are simply inquiring about job opportunities within that particular company. Hiring managers should not be left guessing about your goals via the cover letter.

Before you start applying for jobs, be sure to invest time in creating a professional cover letter. Make the cover letter concise and direct. This document is an invaluable tool in ushering you through to the interview process in your job search. Use this opportunity to show future employers who you are, and why they need you on their team.


Power Writers Canada wants to know what you think of this, and other blog articles we post.  Your career change is unique and  PWC is here to help you along the way with Resume Writing Services, Cover Letter Writing, CV’s, LinkedIn Profiles Updates, and more.  Contact us now for a free consultation and resume evaluation!