LinkedIn maintains the largest business professional social network and is the prime route recruiters travel to finding talent. However, from what we’ve seen, many clients need help to know how to maximize ROI on LinkedIn profiles.
Sure, it’s a quick and easy way to reconnect with a co-worker from way back when or an old college friend, but LinkedIn is also a powerful tool for lead generation, market research, and global networking.
To maximize ROI on LinkedIn Profiles, learn about LinkedIn’s little-known and advanced features to help you unlock its potential to the greatest extent possible.
Before you spend money on premium accounts or paid marketing.
Be specific on how you plan to use LinkedIn. For example, are you:
- expanding your network,
- promoting your business,
- contributing to a discussion,
- or publishing your own content specific to your expertise.
If you’re going to contribute, then put thought into the subject and truly contribute. The same thing goes for expanding your network or promoting your business.
To get more out of your LinkedIn account, the simplest thing you can do is to increase your participation and choose your focus.
For Owners Of B2B Companies
The keys to using LinkedIn as a tool for lead generation are establishing and developing a strong profile. Make sure your profile containing keywords and phrases. You want to draw leads to you and build up your list of connections and followers.
Your goal should be to convey a strong, professional image supportive of your brand identity. Show people what you have to offer, be confident. Own your voice!
The trick is to be authentic, share what matters to you and your company so the right following can find you.
All types of businesses can use LinkedIn as a lead-generation tool by mining competitor connections and searching for senior leaders and decision-makers at companies they are targeting,
Here are some facts and statistics about LinkedIn:
- Total number of LinkedIn users: 645 million
- Total number of LinkedIn business pages: 3 million
- 88 of Fortune 100 companies use LinkedIn’s to search for job candidates
- 97.3% of staffing professionals overall use LinkedIn as a recruiting tool
- Profiles with professionals headshots receive 14x more views.
- Profiles with 5+ skills listed get 17x more profile views.
- Number of standard skills available to list on LinkedIn 50,000
So, how big is LinkedIn today?
Brenda Bernstein, author of How to Write a Killer LinkedIn Profile writes, “In 2011, 73% of all hires sourced from social media were sourced from LinkedIn as opposed to 20% from Facebook and 7% from Twitter.”
Today, that number has reached over 90%.
Those are some hefty metrics! So how optimized is your profile?
We want to see all or clients operating at top value when it comes to LinkedIn. Whether you’re needing a Resume update, Cover Letter, Recruitment Services or LinkedIn optimization, our team at PWC has what you need.
Follow the link for a free resume review and consultation. https://calendly.com/powerwritersusa-ca